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Pellet heating is one of the most cost-effective and eco-friendly ways to heat large spaces. However, Oxi Trade operates in a niche B2B market where dealers already have trusted suppliers and little motivation to switch.
Moreover, end customers rarely make heating decisions themselves—they rely on dealers’ recommendations. Expanding the market is also challenging, as pellet burner adoption is driven purely by financial feasibility.
Our goal was to differentiate the brand in a crowded, commoditized market, build a compelling platform, and create a brand voice that speaks effectively to both dealers and end users.
We led a full-scale brand transformation, including:
Audience research to uncover the motivations, pain points, and decision-making patterns of both dealers and end consumers
Strategic positioning built around the core value of saving money, time, and resources
Tailored messaging frameworks: profitability and efficiency for B2B, reliability and ease of use for end users
A clear, practical brand voice, no vague promises, just real value
A visual identity reflecting the brand’s rational and efficient philosophy
A website concept designed to simplify technical content and accelerate decision-making
The project provided Oxi Trade with a strong strategic and visual foundation, fueling dealer network expansion, strengthening communication, and increasing market presence.
The new brand platform gave the company a unified voice and vision, setting it apart from competitors and building trust with both partners and customers.
As a result, Oxi Trade products are now used in 14 countries worldwide.
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